Last update: 2026-01-12
At WordCamp Torino 2026, we deeply think that the support of our sponsors is crucial and represents an inestimable value.
We’ve created this guidelines document, that we will constantly update, to ensure the sponsorship process remains transparency, clear, fair, and consistent with the values of the WordPress community.
Whether you’re a returning sponsor or considering joining us for the first time, this outlines exactly how the process works, what’s expected, and how we’ll work together.
The Sponsors Team
Our Sponsors Team consists of dedicated WordPress volunteers from Italy. They work together to:
- Review every sponsorship application with fairness and an open process.
- Partner with organizations that share our commitment to open source, inclusivity, and sharing knowledge.
- Craft sponsorship packages that are both valuable for sponsors and vital for event sustainability.
- Offer sponsors consistent support through clear guidance and open communication.
This team effort helps keep WordCamp Torino welcoming and affordable for everyone, while creating authentic connections between sponsors and our vibrant community.
The Sponsorship application journey
We’re thrilled you’re considering partnering with our WordCamp! Here’s how the process works, designed to be transparent, supportive, and collaborative every step of the way:
- Step 1: Call for Sponsors
We begin by opening our official Call for Sponsors. Sponsorship packages are offered on a first-come, first-served basis until slots are filled, so we encourage interested organizations to apply early. - Step 2: Thoughtful Application Review
Each application is reviewed carefully by our volunteer Sponsor Team. We look for partners who share our commitment to open-source values, inclusivity, and knowledge sharing.
Please note: Companies offering themes, plugins, or WordPress distributions are required to follow a 100% GPL licensing model. Applications that don’t align with our community guidelines will not move forward.
We also require all sponsors to be compliant with the WordPress trademark usage policies.
The final approval, though, comes from WordPress Foundation. - Step 3: Notification & Partnership Agreement
Accepted sponsors will receive a warm welcome along with a sponsorship agreement detailing the terms of our partnership.
If an application isn’t accepted, we provide constructive feedback and explore alternative ways to engage with and support the community. - Step 4: Ongoing Collaboration & Support
Once confirmed, our team works closely with you every step of the way—from finalizing contracts and booth logistics to coordinating deliverables and answering questions.
As a valued sponsor, you’ll also be invited to our exclusive Social Event, a wonderful opportunity to connect with fellow sponsors, organizers, and community leaders in a relaxed setting.
Sponsorship Rules & Guidelines
To maintain fairness and community spirit, the following rules apply:
Sponsors may provide:
- Company name, logo, and established slogans.
- A single brand/trade name is listed on their profile page (multiple brands may be mentioned in bios or materials).
- Contact information (email, website, phone).
- Factual displays of their products/services.
- Printed or digital brochures, handouts, and factual price information.
- Verifiable incentives such as coupons or discount codes (subject to approval).
- Calls to action that are factual and value-neutral (subject to approval).
Sponsors may not provide:
- Superlative or unverifiable marketing claims (e.g., “the best plugin ever”).
- Materials implying endorsement by WordPress, the WordPress Foundation, or WordCamp organizers. For instance, it should say “Hosting for WordPress” instead of “WordPress Hosting”.
- Non-GPL-compatible products or services.
- Materials promoting spam, hate, or discriminatory practices.
Sponsors agree that:
- All materials must comply with WordPress community standards and may be reviewed by the WordCamp Torino team before or during the event.
- Organizers retain the right to request edits, removals, or cessation of practices that do not align with event guidelines.
- Selling physical goods onsite is prohibited due to varying regulations and liability concerns.
We look forward to building a meaningful partnership with you and creating a memorable, impactful WordCamp together!
Acknowledgement: the concept for this document originated from this WCAsia post.