Let’s start with your name. Easy, right?
Elisa Scagnetti, actually also Maria and Letizia, but I don’t use them!
…did you really think it would be that easy!
Tell us which professional talent helped you the most in organizing this WCTRN.
The ability to see the big picture while holding together both vision and detail, like the headline and the commas, the tone of voice and the final goal, all without losing track of why we’re doing all of this.
At this point, tell us what you do for a living. What do you work on?
I’m a business strategist and mentor for freelancers and digital nomads. I help women who work online build a solid digital ecosystem made of content, newsletters, positioning, and sustainable offers, because I believe that freedom is not only geographical but also economic and identity-based.
What was the most unexpected skill you used while organizing the WCTRN?
Managing energy, even more than time, understanding when to accelerate, when to pause, and when it’s necessary to stay focused five minutes longer to truly align everything.
What’s something people don’t realize about the work your team does behind the scenes?
That every word is a strategic choice, and behind a “simple” page there’s a great deal of revision, discussion, and micro-decisions about tone, inclusivity, and clarity.
Describe your experience at WCTRN so far using only emoji, GIFs, or stickers. Add as many as you like.
If WCTRN were a music festival, what would your team’s soundtrack be?
A playlist that alternates energy and depth, something between Heroes by David Bowie and Carmina Burana by Carl Orff, which begins solemn, almost ritualistic, and then builds into a powerful crescendo, because writing content is a quiet job, but when it reaches the stage, you can really feel it.
We’re in Turin, city of the Mole Antonelliana and the National Cinema Museum. If your team were a movie, which one would it be? TV series count too.
I’d say The Newsroom, because it’s about rhythm, responsibility, idealism, constant dialogue, and that ongoing tension between doing things well and doing them on time.
Turin was the first capital of Italy. If you had to “govern” something in the WordPress world, what would it be?
Definitely tone of voice, because we can have the best code of ethics in the world, but if we don’t know how to communicate it, we’re not really building a community.
Which fictional character would be a perfect member of your team, and why?
I’d say Hermione Granger, she studies, prepares, keeps everything together, and at the right moment saves the situation! Every editorial team needs someone attentive to detail and clear-headed in moments of high stress.
In the spirit of open source collaboration, what is the most important lesson WCTRN has taught you about teamwork?
That leadership works only when there is listening, when you trust the team, and when you leave space for everyone’s skills, stepping in only when needed.
If everyone brings their piece of expertise and knowledge to the team with generosity, the final result becomes much greater than the sum of its parts.
Convince someone, in 10 words or less, to attend the next WordCamp.
It’s just a WordCamp, until you experience it!
Warning, it can be addictive!
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